Pengaruh Personal Selling, Harga Terhadap Kepuasan Pelanggan Mulia Gold Palembang

  • Martha Bella Chandra Putri Universitas Multi Data Palembang
  • Megawati Megawati Universitas Multi Data Palembang
Keywords: Personal Selling, Harga, Kepuasan Pelanggan

Abstract

The aim of this research is to measure influence Personal Selling,
Price on Customer Satisfaction Mulia Gold Palembang. This research is
quantitative research using the previous measurement scale. The population
in this research is consumers of the Mulia Gold Palembang Jewelry Shop in
2022, namely 600 consumers with a sample size of 100 respondents. The data
source used is primary data obtained from the results of distributing
questionnaires to respondents and secondary data used is in the form of the
profile, history and organizational structure of Mulia Gold Palembang
Jewelry Shop. The results of this research show that the variables Personal
Selling and Price influence Customer Satisfaction at the Mulia Gold
Palembang Jewelry Store.

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Published
2024-04-30