Sistem Kepercayaan Tokopedia dalam Meningkatkan Pembelian Pelanggan

  • Wahyu Firmanysah Universitas Muhadi Setiabudi
  • Maulana Ghibran Universitas Muhadi Setiabudi
  • Siti A'isyah Universitas Muhadi Setiabudi
  • Siti Anisyah Universitas Muhadi Setiabudi
  • Riri Rengganih Universitas Muhadi Setiabudi
  • Titi Rahmawati Universitas Muhadi Setiabudi
Keywords: Customer Review, Customer Rating, Customer Trust, Purchase Intenttion, Purchase Decision.

Abstract

This study aims to analyze customer confidence in purchasing decisions with purchase interest as an intervening variable in Tokopedia E-Commerce. This type of research is qualitative using the literature study method. The result of this study is that customer trust has a positive effect on purchasing decisions with purchase interest as an intervening variable in tokopedia E-Commerce and efforts made by tokopedia to increase customer trust.

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Published
2024-04-30