Analisis Faktor yang Mempengaruhi Niat Konsumen Mengadopsi E-Wallet

  • Johny Budiman Universitas Internasional Batam
  • Kelvin Lie Universitas Internasional Batam
  • Melvin Melvin Universitas Internasional Batam
  • Rynando Sadrakh Halim Universitas Internasional Batam
Keywords: E-Wallet, Behavioral Intention, Financial Technology, UTAUT

Abstract

The development of sophisticated technology has a very broad effect on various fields, one of which is the financial sector. Fintech can change a person's behavioral intentions in making decisions. There are several objectives from the research results which show factors that have an influence on consumer intention variables in adopting e-wallets in Batam City. Several factors such as performance expectancy, effort expectancy, and perceived enjoyment are considered to have an influence on the behavioral intention variable in adopting e-wallet. The sample in this research is primary data obtained through a questionnaire. The analytical method used in this research is the multiple linear analysis method with the SPSS application. The research results show that there is a significant relationship between performance expectancy and effort expectancy and behavioral intention. Meanwhile, the perceived enjoyment variable does not have a significant relationship with behavioral intention.

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Published
2024-04-30