Digital Marketing Dalam Distribusi Ayam Potong Dan Telur Ayam Di Peternakan Nicholas Farm Banyuasin

  • Dafid Dafid STMIK GI MDP
  • nyimas Artina Universitas Multi Data Palembang
  • Daniel Udjulawa Universitas Multi Data Palembang
Keywords: Ayam Potong, Digital Marketing, Telur Ayam, Teknologi Informasi

Abstract

The development of science and technology requires almost all fields to adapt to this technology, including the chicken farming business. High human mobility requires the world of trade to be able to provide goods quickly according to consumer demand, in this case broiler and egg. To bridge consumer needs and producer distribution, the right media is needed so that transactions can run well. This service activity aims to provide understanding and skills training to businessman as producers so they can promote and sell their technical products through existing information technology. The method of community service activities is carried out in the form of providing education and training on the use of information technology, especially in the field of digital marketing. The results of this service activity based on questionnaires given to training participants have an impact on business actors in the form of understanding of digital marketing and skills in using and utilizing information technology in the distribution of broiler chickens and chicken eggs.

References

[1] ekonomi.bunghatta.ac.id, “Pengertian Pemasaran, Fungsi, Dan Jenis Pemasaran Dalam Bisnis,” Ekonomi.Bunghatta.Ac.Id. 2020.
[2] C. M. Khairunnisa, “Pemasaran Digital sebagai Strategi Pemasaran: Conceptual Paper,” JAMIN J. Apl. Manaj. dan Inov. Bisnis, vol. 5, no. 1, p. 98, 2022, doi: 10.47201/jamin.v5i1.109.
[3] A. U. Syukri and A. N. Sunrawali, “Digital marketing dalam pengembangan usaha mikro, kecil, dan menengah,” Kinerja, vol. 19, no. 1, pp. 170–182, 2022, doi: 10.30872/jkin.v19i1.10207.
[4] M. Ngafifi, “Kemajuan Teknologi Dan Pola Hidup Manusia Dalam Perspektif Sosial Budaya,” J. Pembang. Pendidik. Fondasi dan Apl., vol. 2, no. 1, pp. 33–47, 2014, doi: 10.21831/jppfa.v2i1.2616.
[5] R. Ratna Gumilang, “Implementasi Digital Marketing Terhadap Peningkatan Penjualan Hasil Home Industri,” Coopetition J. Ilm. Manaj., vol. 10, no. 1, pp. 9–14, 2019, doi: 10.32670/coopetition.v10i1.25.
[6] P. Sopiyan, “Pengaruh Digital Marketing dan Kualitas Pelayanan Terhadap Keputusan Pembelian,” Coopetition J. Ilm. Manaj., vol. 13, no. 2, pp. 249–258, 2022, doi: 10.32670/coopetition.v13i2.1057.
[7] R. R. Pabesak and M. P. Santoso, “Penerapan Metode Ceramah Dan Tanya Jawab Dalam Proses Pembelajaran Daring Di Sd Kristen Di Medan,” Aleth. Christ. Educ. J., vol. 4, no. 1, pp. 1–8, 2023, doi: 10.9744/aletheia.4.1.1-8.
[8] T. Liedfray, F. J. Waani, and J. J. Lasut, “Peran Media Sosial Dalam Mempererat Interaksi Antar Keluarga Di Desa Esandom Kecamatan Tombatu Timur Kabupaten Tombatu Timur Kabupaten Minasa Tenggara,” J. Ilm. Soc., vol. 2, no. 1, p. 2, 2022.
[9] F. Yusuf, H. Rahman, S. Rahmi, and A. Lismayani, “Pemanfaatan Media Sosial Sebagai Sarana Komunikasi, Informasi, Dan Dokumentasi: Pendidikan Di Majelis Taklim Annur Sejahtera,” JHP2M J. Hasil-Hasil Pengabdi. dan Pemberdaya. Masy., vol. 2, pp. 1–8, 2023.
[10] P. Az-Zahra and A. Sukmalengkawati, “Pengaruh Digital Marketing Terhadap Minat Beli Konsumen,” J. Ilm. Manajemen, Ekon. Akunt., vol. 6, no. 3, pp. 2008–2018, 2022, doi: 10.31955/mea.v6i3.2573.
Published
2024-04-30