Pembinaan Kapasitas Manajemen “UMKM Go Digital” Di Kabupaten Bogor

  • Alnisa Min Fadlillah Universitas Pembangunan Nasional Veteran Jakarta
  • Ardhiani Fadila Universitas Pembangunan Nasional Veteran Jakarta
  • Renny Husniati Universitas Pembangunan Nasional Veteran Jakarta
Keywords: English learning, direct learning, nature

Abstract

This company aims to help Indigenous UMKM in Bogor Regency
to increase their business management capacity by Going Digital to adjust
current technological developments. The service team conducts coaching
(training and mentoring) to UMKM actors digitally. The materials we
provide are materials related to marketing management (product
rebranding, digital marketing), Blue Ocean Strategy, Canvas Strategy, and
financial management (financial techonology). Activities in a whole manner
increase the knowledge and skills of UMKM HUMAN RESOURCES in
running business in a sustainable manner.

References

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Published
2021-11-22