Pengaruh Afiliasi Dalam Pemasaran Digital Dan DampaknyaTerhadap Penjualan Pada PT Shopee International Indonesia

Syahzanan Sahilah; Iwan Sukoco; Nurillah Jamil Achmawati Novel; Cecep Safa’atul Barkah

doi:10.35957/forbiswira.v13i1.6051

Syahzanan Sahilah Program Studi Ilmu Administrasi Bisnis, Universitas Padjajaran, Jatinangor, Jawa Barat
Iwan Sukoco Program Studi Ilmu Administrasi Bisnis, Universitas Padjajaran, Jatinangor, Jawa Barat
Nurillah Jamil Achmawati Novel Program Studi Ilmu Administrasi Bisnis, Universitas Padjajaran, Jatinangor, Jawa Barat
Cecep Safa’atul Barkah Program Studi Ilmu Administrasi Bisnis, Universitas Padjajaran, Jatinangor, Jawa Barat

DOI: https://doi.org/10.35957/forbiswira.v13i1.6051

Abstract

This research investigates the impact of affiliate marketing in digital marketing and its influence on sales
at PT Shopee International Indonesia. The aim of this study is to explore the role of affiliate strategies in the context
of digital marketing and how these strategies contribute to sales growth. The research adopts a qualitative ap
proach, utilizing literature review, interviews with Shopee users, and sales data from PT Shopee International
Indonesia. The findings of this study reveal the significance of the affiliate’s role in driving sales and highlight its
potential as an effective marketing tool in the digital era. The research concludes by emphasizing the importance of
implementing affiliate strategies in digital marketing campaigns to enhance sales performance.