Analysis Of The Impact Of Zero Waste Fashion On The Environment And Business Development In The Home Industry Of Yasmin Wiwid Eco-Print Sustainable Fashion, Pesawaten District Perspective Of Islamic Business Ethics

  • Dimas Kurniawan Universitas Raden Intan Lampung
  • Budimansyah Budimansyah Universitas Raden Intan Lampung
  • Muhammad Iqbal Fasa Universitas Raden Intan Lampung
  • Is Susanto Universitas Raden Intan Lampung


Textile and industry fashion is one of the largest economic sectors in Indonesia, supported by increasing
public interest in fashion products at home and abroad and the circulation of trends that are increasingly dynamic
every year. The increasingly diverse segmentation of textile and fashion products also supports the acceleration of the
economy and creative industries in Indonesia. With the development of the textile and fashion industries, the presence
of waste in the manufacturing process is unavoidable. Therefore, the objectives of this research can be formulated,
namely to find out the analysis of the effect of Zero Waste Fashion on the environment and business development,
whether it is able to fix all existing problems, especially to minimize waste on the environment and also assist in the
business development process. This research is a type of qualitative descriptive research. This research was con
ducted at Yasmin Wiwid’s home industryEcoprint Sustainable FashionPesawaran Regency, by collecting and study
ing data obtained from observations and interviews with data triangulation so as to obtain a research objective to be
achieved. Based on the analysis of existing facts and data, the authors conclude that the implementation of Zero Waste
Fashion is capable of having a positive impact on the environment and a positive effect on the business development
process as seen from various assessment parameters and success indicators used and in accordance with the prin
ciples existing in Islamic business ethics and also some existing theoretical assumptions such as Theory of Planned
Behavior, Environmental Awareness Purchase Intention Model and Biocentric Theory.