CELEBGRAM ENDORSEMENT AND PRODUCT QUALITY, HOW DOES IT INFLUENCE THE INTEREST TO SHOP ONLINE?

  • Irham Amir Institut Agama Islam Tazkia
  • Alma Widiyanti Tazkia Islamic University College
DOI: https://doi.org/10.35957/forbiswira.v12i2.1843

Abstract

This research aims to determine the effect of the endorsement and product quality on online shopping interest on the cosmetic brand EMINA. By using a descriptive quantitative approach, the sampling technique used is random sampling by distributing questionnaires to 100 millennial generation women in Bogor. This study found the endorsement program and product quality have a positive and significant effect on online shopping interest.

Published
2023-03-09
Issue
Vol 12 No 2 (2023): Forum Bisnis dan Kewirausahaan
Section
Articles