Analisis Pengaruh Efektivitas Dan Manfaat E-Commerce Terhadap Sikap Dan Perilaku Pengguna Dengan Menggunakan Metode TAM (Studi Kasus: UKM Kota Palembang)

  • Yulistia Yulistia
Keywords: E-Commerce, TAM model, Effectiveness, Online

Abstract

The appropriateuse of technology make us more good at utilizing it. Especially with online shopping provided by the business in building and deploying their business through a computer network. We know that many people who are busy with their work that make them do not have a lot of time to be able to spend time doing conventional business when they need it. Utilization of information and communication technology for the benefit of society and business especially Small and Medium Enterprises (SME), has been applied in various forms. One form of information technology application is E-Commerce system as the the use of information and communication technology to promote sales online.Along with the advancement of technologies, E-Commerce can be developed to improve the effectiveness and quality in sales and purchases. The E-Commerce system has a number of facilities such as online shopping, testimony, how to send, and so much more. This research describes the results of research on the extent of users attitudes and behavior, in this case is SME in Palembang, utilize information technology in the form of E-Commerce by using Theory Acceptance Model (TAM) method, so it can be known how far the effectiveness and benefits of E-Commerce system is in helping media sales and purchases online

References

[1] Molla, A. and Licker, P.S. 2001, E-Commerce Systems Success: An Attempt to Extend and Respecify the DeLone and McLean model of IS Success, Journal of
Electronic Commerce Research
[2] Haag, S., Cummings, M., & Dawkins, J. 1998, ‘Management Information Systems for The Information Age’, McGraw-Hill, USA
[3] Hoffman, D.L. & Novak, T.H. 1997, ‘A New Marketing Paradigm for Electronic Commerce’, The Information Society, vol.13.
[4] Siregar, Riki R. 2010, “Strategi Meningkatkan Persaingan Bisnis Perusahaan dengan Penerapan E-Commerce”. http://blog.trisakti.ac.id, Diakses tanggal 5
September 2017.
[5] Rahmati. 2009, Pemanfaatan E-Commerce Dalam Bisnis Di Indonesia, http://citozcome.blogspot.com/2009/05/pemanfaatan-e-commerce-dalambisnis-
di.html, Diakses tanggal 4 September 2017
[6] Sarwono, Sarlito Wirawan, 1998, “Teori-teori Psikologi Sosial”: Raja Grafindo Persada, Jakarta.
[7] Hidayat. 1986, Teori Efektifitas Dalam Kinerja Karyawan, Gajah Mada University Press, Yogyakarta.
[8] Hartono, Jogiyanto, 2007, Sistem Informasi Keperilakuan, Edisi Revisi, Andi, Yogyakarta.
[9] Ajzen, I., & Fishbein, M., 1975, Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research, 129-385, Addison-Wesley, Reading, MA.
[10] Davis, F. D. 1989, Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology, MIS Quarterly.
[11] Kuncoro, Mudrajad. 2003, Metode Riset untuk Bisnis, Erlangga, Jakarta.
[12] Ghozali, Imam. 2007, Analisis Multivariate Dengan Program SPSS, Cetakan Empat, Badan Penerbit Universitas Diponegoro, Semarang
Published
2017-09-17